Our approach

Useful, and careful with it.

“The serious page. I’ve taken my hat off for it.” Murphee

Last updated 17 September 2026.

The short version

  • We say what each product is for, and just as plainly what it is not for.
  • Where children are involved, a parent or carer holds the controls.
  • Our products support professional judgement. They do not replace it.
  • If you or someone else is in danger, contact your local emergency services.

Our commitment

Some of what we build sits close to things that matter a great deal: children, classrooms, counselling rooms, wellbeing and safety-critical work. That asks for care, and for being exact about scope. These commitments apply to everything Murphee Limited makes.

  • Clear about scope. Every product says what it is for and what it is not for, before you start using it.
  • Support, not substitute. Nothing we make is medical, clinical, legal or engineering advice, and nothing replaces a qualified professional’s judgement or responsibility.
  • Practice is practice. Where a product uses fictional people or scenarios, we say so. It is not therapy, not treatment and not accreditation.
  • Honest about maturity. Pilots and previews are labelled as such, and we do not claim results we have not measured.

Children

Where a product is made for children, an adult is in charge. A parent or carer sets it up and chooses the settings, and privacy-sensitive and AI features start switched off. Murphee looks after the space and keeps it age-appropriate, and parents receive short heads-ups about how things are going, never a feed of what their child read or said. We build for trust, not surveillance of a child. We do not ask children for information on this website.

If something is wrong

If you see something in one of our products that is unsafe, inappropriate or simply wrong, email hello@murphee.one. Put “Safeguarding concern” in the subject if it involves a child, and we will treat it as a priority. A person reads every message.

The detail for each product, including its safeguards and limits, is set out by that product itself. For how we think about AI across the company, see Our AI approach.